Hornchurch Florist Customer Privacy Policy

Introduction

At Hornchurch Florist, we are committed to protecting your personal data and respecting your privacy rights. This Privacy Policy explains how we collect, use, store, and protect your personal data when you place orders with us, whether for yourself or as a gift for others. This policy applies to all customers placing Hornchurch Florist orders from Hornchurch and surrounding districts. We ensure compliance with the UK's General Data Protection Regulation (UK GDPR) and other relevant data protection laws.

What Data We Collect

When you place an order with Hornchurch Florist, we may collect the following types of personal data:

• Contact Details: such as your name, delivery address, billing address, and telephone number.
• Recipient Details: such as the name, delivery address, and contact number of the person receiving the flowers (if different from the customer).
• Order Details: products and services purchased, special instructions, and delivery preferences.
• Payment Information: details necessary to process payments (we do not store full card details after a transaction is completed).
• Communication Records: correspondence you send us, including queries and feedback.
• Technical Data: such as IP address, browser type, and access times when you use our website (if applicable).

Lawful Basis for Processing Your Data

Hornchurch Florist processes your personal data only when there is a legitimate and lawful reason to do so as required by GDPR. The primary lawful bases for processing customer data are:

• Contractual Necessity: We need your data to fulfil orders and deliver our products and services.
• Legal Obligation: We may process your information to comply with legal and regulatory requirements, such as accounting and tax obligations.
• Legitimate Interests: We may use your data to improve our services, prevent fraud, or defend our legal rights. In these situations, we always balance our interests with your privacy rights.
• Consent: Where you have given explicit permission, for example, to receive marketing communications, we will process your data based on your consent. You have the right to withdraw your consent at any time.

How We Use Your Data

Your data is used primarily to process and deliver your orders, communicate with you about your purchase, and respond to queries. We also use data to improve our services, ensure security, and meet legal requirements. Data is not used for automated decision-making or profiling. Marketing communications are only sent if you have provided explicit consent.

Data Sharing and Processors

We treat your data with care and confidentiality. Personal data is only shared in the following circumstances:

• Payment Service Providers: To process payments securely, your payment details are handled by trusted third-party payment processors who comply with GDPR requirements.
• Delivery Partners: Where necessary, delivery information may be shared with courier services or partners to ensure successful and timely delivery of orders.
• IT and Website Support Providers: In maintaining and securing our systems, we may use technical support providers who may access certain data strictly for service provision.
• Legal and Regulatory Authorities: Where required by law, we may disclose information to authorities or legal bodies.

We ensure all our processors provide sufficient guarantees to implement appropriate technical and organisational measures to protect your data.

Data Retention – How Long We Keep Your Data

Your personal data is only retained for as long as necessary to fulfil the purpose for which it was collected, including satisfying legal, regulatory, and accounting requirements. Typically, we retain order and transaction data for up to seven years to comply with legal obligations. Data provided for marketing purposes will be retained until you withdraw or modify your consent. When data is no longer required, it will be deleted securely or anonymised.

Your GDPR Rights

As a customer of Hornchurch Florist, you have the following key data protection rights:

• Right to Access: You can request confirmation of whether your data is processed and obtain a copy of your personal data.
• Right to Rectification: You can ask for any inaccuracies in your data to be corrected.
• Right to Erasure: In certain circumstances, you can request your personal data to be deleted (“right to be forgotten”).
• Right to Restrict Processing: You can request that your data be processed in a restricted manner under certain conditions.
• Right to Data Portability: You can request to receive your data in a commonly used format and transfer it to another provider where technically feasible.
• Right to Object: You have the right to object to processing based on legitimate interests, or to direct marketing at any time.
• Right to Withdraw Consent: Where processing is based on your consent, you may withdraw your consent at any time without affecting the lawfulness of previous processing.
• Right to Lodge a Complaint: If you believe your data protection rights have been infringed, you can lodge a complaint with the UK’s Information Commissioner’s Office (ICO).

Data Security

We take data protection seriously and implement appropriate physical, technical, and organisational measures to safeguard your data against loss, misuse, unauthorised access, disclosure, or alteration. Measures include secure storage, restricted access, data encryption, routine security reviews, and staff training on data protection responsibilities.

Children's Privacy

We do not knowingly collect personal data from individuals under 16 years of age. If you are under 16, please ensure you have a parent or guardian's consent before providing any personal information to us.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our operations, services, or legal obligations. Any changes will be posted on this page, and you are encouraged to review this policy periodically.

Contact and Further Information

If you have any questions about this Privacy Policy, your data, or wish to exercise your rights, please contact us through our usual communication channels or by visiting our store in Hornchurch. Thank you for trusting Hornchurch Florist with your orders and your privacy.